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New logo unveiled for A.V. Fairgrounds

first_imgLANCASTER – A squiggly red line depicting the highly stylized image of an antelope in profile is the new logo for the Antelope Valley Fairgrounds. The new logo replaces the Antelope Valley Fair and Alfalfa Festival’s 12-year-old logo of a leaping antelope as part of an overall effort to “brand” the fairgrounds and its many components. “While the Antelope Valley Fair and Alfalfa Festival is our signature event, it is not our only event,” fairgrounds board president Darth Eliopulos said. The new logo, designed by fairgrounds art director Bryan Mok, was described by Eliopulos as “bold, edgy and engaging.” Besides representing the head of an antelope, the new logo also incorporates the letters “A,” “V,” and “F.” Since moving to the new location, fairgrounds officials have continued adding new buildings. Last year, the 4,000-square-foot Van Dam Legacy Hall and Waste Management Community Hall opened. The 12,000-square-foot R. Rex Parris Show Arena is expected to be completed in time for the 2006 fair in August.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREOregon Ducks football players get stuck on Disney ride during Rose Bowl eventAs a venue, Eliopulos said, the fairgrounds are used year-round for fundraising events, trade shows, conferences, weddings, receptions, car and recreational-vehicle rallies and even boxing matches, as well as for the 11-day fair every summer. The fairgrounds often have two or three events going on simultaneously in different buildings, officials said. “Our community today is larger, more sophisticated, more diverse and certainly more active,” fairgrounds marketing manager Wendy Bozigian said. “Our challenge is to stay current with the changes, fulfill our community’s events needs and remain loyal to our fair’s agricultural heritage and traditions.” After 65 years at Division Street and Avenue I, the Antelope Valley Fair moved in 2004 to the new 135-acre fairgrounds west of the Antelope Valley Freeway at Avenue H. The new fairgrounds was a joint effort by the fairgrounds board and the city of Lancaster, which took over the old fairgrounds to free the site for homes, a park, shops and schools. last_img

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