a search engine marketing (SEM)
at present, the most commonly used search engine has four Google, YAHOO, Baidu, MSN, accounting for more than 90% of the search market, compared with other well-known search engines, instead of using the above four search engine is acquired by Yahoo, so the four are included in the search engine.
search engine marketing, of course, there are two kinds of passive search (search engine bidding, search engine optimization (SEO)) and active search.
two B2B website marketing
if it is domestic, basic is the Alibaba, HC, buy network, and as the foreign trade, I believe many people are aware of the Alibaba, MIC, global resources, EC21…… So, these basic have accounted for most of the market share, but there are only a few free will, but the effect is not obvious.
therefore, we should look into the distance, there is a part of market share, falls on the industry website, and are bilingual or multilingual version, whether domestic or foreign trade industry website, he will be B2B after the way out, but this part of his share of the target customers more specifically, free and the effect is more obvious, if Chinese chemical sites, Chinese textile network, China building materials trading network…. Especially China building materials trading network, in the aspects of foreign language is walking in front, the recent foreign language version of multiple versions and updated on-line, so more than a dozen different language versions of the large-scale and updated on-line, visible in the industry first, the industry website will also be a way that can not be ignored in foreign trade B2B website marketing.
three email marketing
speaking of email marketing, in fact, is not a new network marketing methods, but it is the most commonly used enterprise website marketing and is the easiest way to most people use, enduring.
four network advertising marketing
network advertising and marketing investment, quick effect, the main search engine advertising Adwords, portal website to direct advertising advertising, but advertising network marketing on the right to choose the launch platform, advertising to accurately target customers.
online advertising fees are several, that is, according to the effect of pay (CPM), click to pay (CPC), according to the cost of each action (CPA>)