The development of diversified
China food market, China market many specialty food brands have been very good development, even in foreign countries is no exception, such as Japan and South Korea cuisine investment to join the brand attracted consumers in the market Chinese. Therefore, many investors have joined the Japanese cooking industry. Although the Japanese cuisine is a better prospect of the industry, but we still need to know some Japanese restaurant location skills, so that our Japanese restaurant franchise will operate better.
1, market principles.
Japanese restaurant location, size, facilities and equipment, food grade content and services should be based on the target market as the starting point, the Japanese restaurant location should be as easy to target tourist may, the target tourist area and consistent. The ideal area is the area where the floating population is more commercial shopping area, near the University, the main road near the traffic, or high-grade residential areas, financial institutions and other areas.
2, return on investment principle.
due to the relatively long recovery time of Japanese cuisine investment. So the site to y assess the relevant provisions of the land, rent, infrastructure costs, labor costs, raw material supply, various taxes and so on cost factors, and predict possible restaurant sales revenue, and business process may encounter problems.
3, convenience principle.
the location of the site should be as close as possible to the place where the customer is located or where it is convenient for the customer to come to the restaurant. Such as the flow is more concentrated, convenient transportation stations, parks, entertainment, residential areas, shopping areas, etc.. But also should consider the flow characteristics and retention characteristics.
4, stability principle.
site selection should be as far as possible to choose the economic and public security and stability of the region, but also to consider the selected location in the expected operating period can not be affected by urban expansion, renovation, violation.
5, visibility principle.
in general, the Japanese restaurant is best to face directly to the streets or other customers can see the location.